HMD and Mattel unveil official Barbie phone

While Barbiecore may seem like a trend from last summer, fans of the beloved doll can still celebrate with the release of an official Barbie flip phone. Human Mobile Devices (HMD), the company that used to Nokia-brand smartphonehas partnered with Mattel to create this charming pink phone with a retro design. The flip phone is perfect for those who want a break from smartphones, as it only supports calls and texts, with no access to social media. It has a glossy mirror on the front and comes with accessories such as charms and gemstone stickers, allowing users to fully embrace the nostalgia of the late 90s and early 2000s. To top it off, the phone greets you with a cheerful ‘Hi Barbie’ when turned on.

all images courtesy of HMD

Relive simpler times with the Barbie Flip Phone

As HMD (find more here) and Mattel (find more here) share, the Barbie mini flip phone is designed for those who want to spend less time browsing and more time having fun. It brings back the joy of simpler days, perfect for catching up with friends via calls and texts, and it’s packed with features to support digital wellbeing. The keypad, in iconic Barbie pink, glows in the dark to reveal hidden designs of palm trees, hearts and flamingos. This device also brings back the nostalgia of interchangeable covers, allowing users to switch between a bold pink Barbie cover, the vibrant swirls of the 1992 Totally Hair Barbie or the vibrant Barbie ‘shooting heart’ design. What’s more, the phone comes with a range of dainty accessories including stick-on crystals, retro Barbie stickers and a pastel beaded phone strap adorned with charms inspired by Barbie’s most iconic looks.

The Barbie Flip Phone is a modern ode to the vintage-chic Barbie world, packed with customization options to match any mood or outfit. In addition to its dazzling external features, the phone offers a bespoke user interface, complete with Barbie-themed wallpapers, app icons and digital wellbeing tools like Digital Balance Tips, BarbieMeditation and Self-care reminders. Hidden Easter eggs, like a special surprise when you type BARBIE on the keyboard, add a layer of fun. The 0.3MP camera captures Y2K-style footage and the battery life, which offers up to nine hours of talk time, keeps you connected all day. With a satisfying flip, every interaction with this phone feels like stepping into Barbie’s DreamHouse, making it the ultimate accessory for a summer of nostalgia.

the retro device has a strong pink color

the keyboard, in the iconic Barbie pink, glows in the dark

the flip phone has a glossy mirror on the front

The Barbie flip phone is a modern homage to the vintage-chic Barbie world

the flip phone only supports calls and texts, without access to social media

The device allows users to switch between a striking pink Barbie cover and two other options

The retro design allows users to fully embrace the nostalgia of the late 1990s and early 2000s

project information:

name: Barbie phone
brand: Human Mobile Devices (HMD) | @hmddevices in collaboration with Mattel | @mattel

myrtle katsikopoulou I design tree

August 28, 2024