HMD’s Barbie-branded flip phone is a little late to catch the Hot Foldable Summer wave, but it certainly doesn’t lack for charm. Announced earlier this year at Mobile World Congress, the HMD Barbie Phone is now official and will go on sale in October for $129.

The Barbie Phone is a true feature phone; no apps, just connectivity for calls and texts. HMD is pitching it as a device for a digital detox, allowing you to “take a holiday from your smartphone”. That’s fine, because you probably wouldn’t want to do much else on the tiny 2.8-inch internal screen, but be aware that typing out T9 text is worse than you remember. There’s a 5-megapixel camera with a built-in flash, which, as HMD points out, is perfect for that early digital camera look that’s so popular now.

The phone itself may be basic, but the vibe isn’t. The Barbie Phone comes with extra battery covers that match the theme, a beaded wristband, and stick-on gems to customize the look. Even the classic Snake game gets the Barbie treatment. I love a gadget that really goes for it, and this one goes all the way.

The HMD Barbie Phone works on all three major U.S. wireless carriers. It will be available for pre-order on September 23, and will ship on October 1.