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Hoda Kotb’s TODAY Halloween costumes through the years — see them all

If there’s one person who knows how to do Halloween in style TODAY, it’s co-host Hoda Kotb.

Hoda has been celebrating Halloween on TODAY for nearly two decades, starting in 2007 through 2024. This year, she took on the iconic role of Jack from “Titanic” – alongside her TODAY With Hoda & Jenna co-host Jenna Bush Hager as Rose, of course – as part of the show’s theme ‘VHS Rewind’.

Hoda took a moment to reflect on all her past costumes on the square on Oct. 31, and even shared the one that scared her two daughters.

“I’ve played all these weird characters over the years. I played Yoda. I was Cher, I was an acrobat, I was Elton (John) – which still scares my kids. So I thought, ‘What am I supposed to be?’ Something beautiful, flowing. Then I said, ‘No, I’m going to be Jack from ‘Titanic,'” she said.

Take a look back at all of Hoda’s iconic costumes from the past 17 years, from past to present.

2007: Marilyn Munster, ‘The Munsters’

NBC "Today" Show Halloween Monster Bash
Hoda Kotb celebrates the TODAY Halloween Monster Bash on October 31, 2007 in New York City.Bryan Bedder/Getty Images

For Hoda’s first TODAY Halloween special, she dressed as Marilyn Munster from the hit CBS series “The Munsters.”

2008: Little Red Riding Hood

Image: NBCs "Today" Organizes the annual Halloween show
Hoda Kotb appears on the annual TODAY Halloween show on October 31, 2008.Bryan Bedder/Getty Images

In 2008, Hoda dressed up as a member of the fairytale royal family: Little Red Riding Hood.

2009: Yoda, ‘Star Wars’

TODAY
Hoda as Yoda in 2009. Peter Kramer/NBCUniversal via Getty Images

Hoda played the role of Yoda from the Star Wars franchise in 2009.

2010: Ethel Mertz, ‘I Love Lucy’

Hoda Kotb and Kathie Lee
Hoda and Kathie Lee took on the iconic characters of “I Love Lucy” in 2010.TODAY

Hoda made her paired costume debut in 2010 when she and her then-TODAY With Kathie Lee & Hoda co-host Kathie Lee Gifford dressed as Lucy Ricardo and Ethel Mertz from “I Love Lucy.”

2011: Princess Eugenie, the Royal Family

TODAY
Hoda as Princess Eugenie and Kathie as Princess Beatrice in 2011.NBC NewsWire/NBCUniversal via Getty Images

Hoda and Kathie Lee teamed up again to play Princess Eugenie and Princess Beatrice in a royal-themed Halloween in 2011.

2013: Betty Rubble, ‘The Flintstones’

NBCs "Today" Halloween 2013
Kathie Lee and Hoda on TODAY Halloween on October 31, 2013.D Dipasupil / FilmMagic

Hoda and Kathie Lee dressed up as Betty Rubble and Wilma Flintstone for a “Flintstones” themed Halloween in 2013.

2014: Garth Algar, ‘Wayne’s World’

NBCs "Today" Halloween Boo Nanza
Hoda and Kathie Lee as Garth Algar and Wayne Campbell on October 31, 2014 in New York City.Taylor Hill/Getty Images

Watch out, “Wayne’s World:” Hoda and Kathie Lee took on the iconic roles of Garth Algar and Wayne Campbell in 2014.

2015: Snoopy, ‘Peanuts’

Image: Hoda Kathie Lee Halloween Show.
Hoda dressed up as Snoopy in 2015.Anthony Quintano / TODAY

Hoda and Kathie Lee (with the help of some prosthetics) wore adorable “Peanuts” character costumes in 2015. Hoda played Snoopy and Kathie Lee took on Woodstock.

2016: Kathie Lee Gifford

The TODAY presenters dress up as iconic '90s characters for Halloween
Hoda as her co-host, Kathie Lee.Nathan Congleton / TODAY

2016 marked a return to non-couple costume, as Hoda dressed up as none other than Kathie Lee!

2017: Blake Shelton

Today Halloween Extravaganza 2017
Hoda as Blake Shelton and Kathie Lee as Miley Cyrus at TODAY’s Halloween Extravaganza on October 31, 2017.John Lamparski/WireImage

TODAY went country in 2017, which means Hoda was dressed as County star Blake Shelton, and Kathie Lee did her best impression of Miley Cyrus.

2018: Elton John

NBC "Today" Halloween 2018
Hoda rocked as Elton John on October 31, 2018.Roy Rochlin/Getty Images

The costume that scared Hoda’s kids was in 2018, when she dressed up as music superstar Elton John.

2019: Tony Manero, ‘Saturday Night Fever’

New York Celebrity Sightings - October 31, 2019
Hoda took on the role of Tony Manero on October 31, 2019.Jose Perez/Bauer-Griffin / GC Images

Hoda did her best impression of John Travolta’s Tony Manero in “Saturday Night Fever” in 2019.

2020: Glinda, ‘Bad’

Savannah and Hoda as Wicked
Savannah and Hoda as Elphaba and Glinda from “Wicked” in 2020.Tyler Essary / TODAY

Hoda first collaborated with Savannah Guthrie on a joint costume in 2020, when they competed against two of the main characters from “Wicked,” Glinda and Elphaba, as part of the “Best of Broadway” theme.

2021: Carrie Underwood

Halloween TODAY
Jenna, Hoda and Savannah took football to new heights on October 29, 2021 in New York City.John Lamparski/Getty Images

TODAY went all-in on football in 2021, so Hoda dressed up as the voice behind the “Sunday Night Football” theme song, Carrie Underwood (seen here with Dallas Cowboy cheerleaders Jenna and Savannah).

2022: Cirque du Soleil artist


Hoda Kotb and Savannah Guthrie are Cirque Du Soleil acrobats during the TODAY show Halloween reveal on October 31, 2022.
Hoda flew through the sky as a Cirque Du Soleil acrobat during the TODAY show Halloween reveal on October 31, 2022.

The TODAY 2022 Halloween special had a Cirque du Soleil theme, which saw Hoda and Savannah soaring through the air as acrobats, inspired by the Las Vegas show ‘O.’

2023: Cher

TODAY Halloween 2023
One of the greatest musical duos: Jenna and Hoda as Sonny and Cher.Nathan Congleton / TODAY

Hoda and Jenna portrayed Sonny and Cher as TODAY paid tribute to some of the world’s biggest musical icons as part of the show’s 2023 “Kellioke” theme.

2024: Jack, ‘Titanic’

Hoda Kotb and Jenna Hager Bush on Halloween 2024
Hoda and Jenna share a special moment as Jack and Rose from “Titanic” at TODAY Plaza on October 31, 2024.Nathan Congleton / TODAY

Hoda and Jenna teamed up again in 2024 to play Jack and Rose from the classic 1997 film “Titanic.”