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Krispy Kreme plans to spread a little bit of joy with a special treat in honor of World Kindness Day 2024.

On Wednesday (November 13), the beloved American donut chain is celebrating World Kindness Day by offering free goodies to a few lucky customers.

At participating stores and drive-thrus, the first 500 customers will receive a box filled with a dozen original Krispy Kreme glazed donuts free of charge.

Dave Skena, Global Chief Brand Officer of Krispy Kreme, emphasized the importance of offering “small gestures” that will make a big difference during this year’s international holiday. “World Kindness Day reminds us that we can all have a positive impact on people’s lives, even through small gestures like sharing a sweet treat,” he said in an official press release.

“We hope that every dozen Original Glazed donuts we give away will enable and inspire many dozens of small acts of kindness,” Skena continued.

World Kindness Day was first established in 1998 as a means to encourage acts of kindness around the world and prove how these kind gestures can have a greater positive impact on individuals and communities. The goal is to motivate people to take a few moments out of their busy lives and promote widespread generosity.

Krispy Kreme franchises in Britain will also be offering free donuts on November 13. The first 100 customers into participating stores can claim a free glazed donut when they say, “Show me donut love.”

While the brand is only giving out its regular glazed donuts for free, customers can enjoy a new variety of fried treats inspired by the upcoming holidays.

On November 7, Krispy Kreme unveiled this year’s Thanksgiving-themed menu items, including four new flavors. During the holidays, customers can enjoy chocolate silk cake, lemon cream pie, blueberry crisp and apple crumble flavored donuts, with creamy fillings and crunchy toppings.

“There is nothing more meaningful and traditional than spending time around the table with the people we love this time of year,” Skena said in a news statement on the company website. “Our new Thanksgiving Pies Donut Collection was created with that in mind to bring people together and sweeten the season of sharing joy and gratitude.”