Apple is finally entering the AI ​​race with the launch of Apple Intelligence, its own AI platform.

The company describes the new software as a “personal intelligence system that puts powerful generative models at the heart of your iPhone, iPad, and Mac.”

New features on the platform include generative writing and image creation tools, the ability to create custom emojis (or Genmoji), and major improvements to Siri.

Apple’s foray into AI began with the introduction of its digital assistant Siri in 2011. But since then, the company has lagged behind competitors like Amazon and Google.

However, with the launch of Apple Intelligence, the company aims to make its mark on the ‘conscious AI’ market.

The iPhone 16 is Apple’s first phone designed to support AI features.

During today’s event, the company is expected to unveil the standard iPhone 16, as well as the iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.

All of these phones are compatible with Apple Intelligence, Apple’s proprietary AI platform.

The iPhone 16 line won’t launch with Apple Intelligence right away. While the new phones are available for purchase today, the AI ​​platform isn’t expected until late October, according to 9to5Mac.

iOS 18 is expected to bring some interesting new accessibility features, including the ability to control your phone with just your eyes.

Eye Tracking on iPhone works on any iPhone compatible with iOS 18. To enable the feature, go to Settings, tap Accessibility, swipe down, select Eye Tracking, and toggle it on.

Your phone will walk you through a short calibration process so it can recognize your eye movements. Then you can navigate your screen, open apps, and perform tasks within apps, all without ever touching your screen.

Apple is organizing the event ‘It’s Glowtime’ today, where the new iPhone 16 and reveal more details about the upcoming launch of iOS 18 and the long-awaited KI platform, Apple Intelligence.

In addition to the iPhone 16, other phones expected to launch include the Apple Watch X and possibly the Apple Watch Ultra 3, as well as the AirPods 4, AirPods Pro 3 and AirPods Max 2.

The event will take place on Monday, September 9 at 1pm ET (10am PT, 6pm UK) at Apple’s headquarters in Cupertino.

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