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The cookies contain information that allows Prebid servers to distinguish between browsers and mobile devices. This information is then used to select advertisements delivered by the platform, measure the performance of the advertisements and attribute payments. uuid session MediaMath sets this cookie to prevent the same advertisements from being shown repeatedly and for relevant advertisements. uuid2 3 months The uuid2 cookie is set by AppNexus and records information that helps distinguish between devices and browsers. This information is used to select advertisements delivered by the platform and to assess advertisement performance and associated attribute payment. VISITOR_INFO1_LIVE 5 months 27 days A cookie set by YouTube to measure bandwidth and determine whether the user gets the new or old player interface. wfivefivec 1 year 1 month This cookie, set by DataXu, maintains the advertising report, which helps improve marketing activities. 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