Matt Rife has no plans to slow down. The hugely popular, controversial comedian already has 32 arena and amphitheater shows scheduled across North America by 2025.

His Stay Golden Tour, as he calls his latest Live Nation-produced outing, kicks off March 8 at the American Airlines Center in Dallas. From there, Rife will hit the biggest venues of his career, including his first-ever headline show at Madison Square Garden. It follows his ProbleMATtic World Tour, where he sold more than 600,000 tickets for more than 250 shows in less than 48 hours in 2023.

So far, he and Taylor Swift are the only two artists who have caused such intense pandemonium that Ticketmaster’s website went down after announcing their respective tours. Whether that happens again when Rife tickets become available later this week – on November 20 for artist pre-sales; two days later for everyone else – remains to be seen.

Announcing the new tour, Rife made a short, arguably NSFW video, in keeping with his bad-boy image. At one point you can see him in bed, sorting through the insults hurled his way, apparently masturbating under the covers. When asked about his decision to wrap himself in that image earlier this year, he shared The Hollywood Reporter“Fuck the haters… it doesn’t matter how good (a special of mine) is, I could win an Emmy for it and they’d still say it’s crap.”

The primary focus of the minute-and-40-second video, however, is on the rapid nature of Rife’s ascent, including the nearly 700 shows he performed in two years. At one point he refers to both the “extreme highs” (particularly the records he broke along the way) and the “extreme lows” (presumably because he was hospitalized for exhaustion) of what he characterizes as a “crazy” period.

If you’ve somehow missed Rife’s meteoric rise, the now 29-year-old was catapulted to sold-out arena-level fame after his now-famous crowd work went viral on TikTok. In the two years since, he has amassed more than 39.4 million followers on social media and more than 3 billion views worldwide. He also released a wildly popular, controversial Netflix special, Natural selectionwhich started with a joke about domestic violence – and racked up more than 10.3 million views in its first two weeks before disappearing in 2023. The streaming platform quickly signed him up for two more, along with a gym/workplace sitcom that he plans to write and star in.

More recently, Rife delivered the first of these specials, Brightwhich marked Netflix’s first-ever crowdwork special. It fell in August and quickly entered the top 10 of 37 countries. Looking ahead, he has a memoir, which he calls the title Your mother will love me, and the start of a film career. The latter includes rolling loudly, an R-rated comedy co-produced by Live Nation Productions and American High, set for release in 2025. Oh, and he’d also like to collaborate with his hero, Ricky Gervais.