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McDonald’s shares got a boost after the burger giant agreed to continue its  meal deal
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McDonald’s shares got a boost after the burger giant agreed to continue its $5 meal deal

With fewer guests flocking to the Golden Arches as customers cut back on restaurant spending, McDonald’s is now extending its $5 Meal Deal through the fall and December in most U.S. markets.

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It is the second time the fast-food chain has extended the deal, which began this summer, and is another sign that the burger chain is trying to win back lower-income customers after perceptions that it is becoming too expensive.

According to Investing.com, Citi on Friday raised its price target on McDonald’s Corporation (NYSE: MCD) from $275 to $301, expecting positive quarterly results.

Shares of McDonald’s rose about 1.44% in late trading Friday.

What is included in the meal deal?

While $5 doesn’t buy much these days, a fiver at McDonald’s will get you a four-piece Nuggets, McChicken or McDouble sandwich; small fries and a small soda. The cut comes after McDonald’s, like many other chains, raised prices to combat skyrocketing food prices and rising inflation.

The rise in menu prices has left many budget-conscious customers wondering whether fast food is still worth the cost. McDonald’s said earlier this year that the price of a Big Mac has increased 21% since 2019, but some of the price increases shared on social media have been more dramatic.

Like Starbucks and other chains, McDonald’s is offering discounts to customers in hopes of keeping them coming back. The company said it expects more deals in the coming weeks and months.

This post originally appeared on fastcompany.com
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