Netflix is ​​trying to gain a piece of the live entertainment market and is calling on Beyoncé’s help. The Houston-born singer will perform in her hometown on December 25 and headline the halftime show for the Texans-Ravens NFL game as part of Netflix’s Christmas Gameday live show.

Beyoncé’s performance will take place in the second of two NFL games that Netflix will stream on Christmas Day, the first being between the Kansas City Chiefs and the Pittsburgh Steelers. The star is ready to perform songs Cowboy Carter live for the first time, and “is expected to include a number of special guests” who were featured on the album, according to Netflix’s announcement. The games mark Netflix’s streaming debut in the NFL, after inking a three-year deal in May that also includes “at least one holiday game per year” in 2025 and 2026.

The streaming giant is investing heavily to expand into live sports and major events – entertainment industries that attract some of the largest audiences and attention from advertisers. The latest announcement comes two days after Netflix streamed a live boxing match between Mike Tyson and Jake Paul that attracted 65 million viewers. Comparing it to TV viewership in 2023, the fight would be second only to the 115 million people who watched last year’s Super Bowl broadcast. For some, the Tyson vs. Paul match was marred by buffering and connectivity issues that raised questions about the streamer’s ability to host live event coverage in the future.