Kendrick Lamar will shine on the NFL’s biggest stage next year as the Grammy winner headlines the Apple Music Super Bowl Halftime Show in New Orleans.

The NFL, Apple Music and Roc Nation announced Sunday that Lamar will lead halftime festivities at the Caesars Superdome on February 9.

The rap megastar said he was looking forward to bringing hip-hop to the NFL championship game, where he performed as a guest performer with Dr. Dre and Snoop Dogg in 2022.

“Rap music continues to be the most impactful genre to date,” Lamar said in a statement. “And I’m going to be here to remind the world why. They got the right one.”

Lamar has enjoyed tremendous success since his debut album “good kid, mAAd city” in 2012. Since then, he has won 17 Grammys and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”

The rapper’s latest album, “Mr. Morale & The Big Steppers,” was released in 2022. He was featured on the track “Like That” with Future and Metro Boomin, a track that spent three weeks at No. 1 on the Billboard Hot 100 this year. He also scored a hit with “Not Like Us,” one of several diss tracks aimed at fellow hip-hop star Drake that were released amid a rap feud between the two earlier this year.

Roc Nation founder Jay-Z called Lamar a once-in-a-generation artist and performer.

“His deep love for hip-hop and culture informs his artistic vision,” Jay-Z said. “He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music and his impact will be felt for years to come.”

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Creative direction for Lamar’s performance will be handled by pgLang.

This report used information from The Associated Press.