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Setldpay partners with Tribe for publisher processing
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Setldpay partners with Tribe for publisher processing

Tribe Payments has been selected by SetldPay to handle its publisher processing, and will also benefit from Tribe’s Risk Monitor and 3D Secure solutions.

Founded in 2023 by David Shewmaker, Stuart Green and Rebecca Ramaglia, SetldPay is a comprehensive technology-focused Card Scheme Program Manager operating across Europe, specializing in Open Loop and Private Label Card Programs. They bring together the best partners through a single technical connection and a single contract.

SetldPay offers solutions for every type of prepaid card program, including gift cards, fuel cards, travel and FX cards, B2B cards and commercial cards.

Headquartered in London, SetldPay works with both major card schemes Visa & Mastercard and two issuers to ensure a breadth of expertise and choice across product, compliance/legals and geography. A key USP for SetldPay is their automated cash flow which enables just-in-time funding to minimise pre-funding requirements and greatly simplify reconciliation.

Why Tribe? “The research we did showed that it was the most technologically advanced solution on the market, said co-founder and CEO Stuart Green“In addition, there is already a lot of trust in the Tribe team, due to previous collaborations with them.”

Green added: “Issuers, processors and schemes in the payments industry have repeatedly told us that the market is crying out for a great program manager to help drive payment programs. So we’ve built what we believe is best-in-class technology with partners like Tribe to make that possible, but we’re taking it to a whole new level of automation so we can focus on the important things like customer satisfaction, program development and constantly improving technology and service.”

Green is part of a heavyweight team behind SetldPay; his co-founder Shewmaker was part of the early team at Euronet Worldwide and helped drive their rapid expansion for 10 years, before the pair founded StoreFinancial Europe, the world’s largest provider of shopping centre gift cards, which was later acquired by EML. Chief Operating Officer Ramaglia also spent over a decade at EML and worked closely with Shewmaker and Green, playing a key role in the company’s expansion to 15 countries across Europe.

In addition to issuer processing, SetldPay will also benefit from Tribe’s proprietary Risk Monitor platform, which enables real-time assessment of card transactions against a set of pre-defined conditions, along with real-time assessment against global sanctions, PEP and Adverse Media databases. This will enable SetldPay to ensure they have oversight and confidence in providing protection to their customers and meeting AML requirements for EMI licensees.

SetldPay also benefits from Tribe’s proprietary 3D Secure Solution (3DS), which provides a seamless authentication service for banks, fintechs and acquirers. 3DS has become an essential part of risk management and fraud prevention for any business accepting online payments.

Alex Reddish, CEO of Tribe Payments, commented: “I was very excited to hear that Stuart was ‘getting the band back together’ to form SetldPay, bringing their vast expertise to launch the tech-driven Program Manager, and I’m absolutely delighted that Tribe is working with them. It’s a partnership that promises to be particularly fruitful in the European market in the months and years ahead.

Jo Lawrence, Head of Customer Success at Tribe, echoed these sentiments: “We are excited to work with SetldPay. Their understanding of the regulatory landscape, which minimizes their customers’ time to market, goes hand in hand with Tribe’s own quick-to-market mantra. Additionally, as Head of Customer Success at Tribe, it gives me great pleasure to know that SetldPay was also founded with the motivation to cultivate great customer relationships.”