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Taco Bell World Series Stolen Basic Free Tacos Won’t Happen in 2024
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Taco Bell World Series Stolen Basic Free Tacos Won’t Happen in 2024

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Some baseball fans might beef with Taco Bell.

Taco Bell is no longer an official sponsor of Major League Baseball, an MLB spokesperson said, meaning the beloved “Steal a Base, Steal a Taco” promotion will not take place for the 2024 World Series between the Los Angeles Dodgers and the New York Yankees.

Sports Business Journal had reported earlier this year that Taco Bell was not on the league’s 2024 sponsorship list, ending a partnership that began in 2004.

The 2024 World Series will be the first Fall Classic without Taco Bell’s “Steal a Base, Steal a Taco” giveaway since 2014.

What was the promotion anyway? Who won? Let’s taco about it:

“Steal a base, steal a taco” story

Taco Bell first offered its first “Steal a Base, Steal a Taco” promotion during the 2007 World Series between the Boston Red Sox and the Colorado Rockies. The rules were simple: the first player from either team to successfully steal a base in the World Series “steals” a free taco that Americans can redeem at Taco Bell locations across the country.

The promotion returned year after year – in 2008, 2012, 2015 and every year since – and the same rules applied, although the rewards and redemptions varied from year to year. For example, in 2015, fans won a free Breakfast Crunchwrap instead of a taco. In 2022, participants could guess the “Taco Hero” in the Taco Bell app to win a free medium fountain drink with their taco.

Every ‘Taco Hero’ in World Series history

Every World Series produces a winner, a loser, an MVP and – since Taco Bell implemented the ‘Steal a Base, Steal a Taco’ promotion in 2007 – a ‘Taco Hero’.

Here’s every “Taco Hero” since the Taco Bell tradition began:

2023: Ketel Marte, Arizona Diamondbacks

Diamondbacks second baseman Ketel Marte stole first base of the 2023 World Series in Game 1 against the Texas Rangers. Marte easily stole second base from Rangers pitcher Nathan Eovaldi in the top of the third inning in the Diamondbacks’ 6–5 loss to the Rangers. The Rangers won the series 4-1.

2022: Kyle Schwarber, Philadelphia Phillies

Philadelphia Phillies outfielder Kyle Schwarber stole first base of the World Series in Game 1 against the Houston Astros. He reached first base on an infield single off Astros reliever Bryan Abreu in the top of the seventh inning with the score tied at 5-5. Schwarber, who was suffering a knee injury at the time, then stole second base and got into scoring position in the Phillies’ 6–5 win over the Astros.

The Astros won the World Series 4-2.

2021: Ozzie Albies, Atlanta Braves

America won just three free tacos in the 2021 World Series. Albies used his speed to knock down an infield single in the top of the first inning of Game 1 vs. the Houston Astros, then promptly stole second in the Braves’ 6-2 victory. The Braves won the World Series 4-2.

In honor of the 10th “Taco Hero,” the base that Albies stole was commemorated in Cooperstown.

2020: Mookie Betts, Los Angeles Dodgers

The Dodgers outfielder became the first two-time honoree when he stole second base in the fifth inning of Game 1 in his team’s 8-3 win over the Tampa Bay Rays in 2020, two years after his steal in the 2018 World Series freebie. .

The Dodgers went on to win the World Series 4-2.

2019: Trea Turner, Washington Nationals

Turner reached base with a single on the second pitch of Game 1, then immediately stole second base, earning everyone a free Doritos Locos Taco. The Nationals won 5-4. The Nationals went on to win the series in seven games.

“My mom asked me to win free tacos,” Turner said after the game, jokingly adding, “I didn’t want to get yelled at, so I thought I’d steal the base.”

2018: Mookie Betts, Boston Red Sox

In the bottom of the first inning of Game 1 of the 2018 World Series, Betts led off with a single up the middle, then stole second base on the very next pitch. The Red Sox won 8-4 in Game 1 and won the World Series in five games.

2017: Cameron Maybin, Houston Astros

Outfielder Maybin singled in the 11th inning of Game 2 of the World Series against the Dodgers. The single also set him up for second in the Astros’ 7-6 victory. Maybin finally scored the go-ahead run when George Springer followed him with a home run to right field in extra innings.

Houston won the Fall Classic in seven games.

2016: Francisco Lindor, Cleveland

The shortstop stole a base in the bottom of the first inning in Cleveland’s 6-0 victory over the Chicago Cubs in Game 1 of the World Series at Progressive Field. It even caught the attention of then-President Barack Obama.

The Cubs won the World Series in seven games.

2015: Lorenzo Cain, Kansas City Royals

The Royals outfielder stole second base in the bottom of the sixth inning of his team’s 5-4 victory over the New York Mets in Game 1 of the World Series in 2015. That year, however, America received free Taco Bell AM Crunchwraps, equivalent to Taco Bell’s “Steal a Base, Steal a Breakfast” promotion. The Royals won the series 4-1.

“Who wants Taco Bell?” Cain said afterwards. “It’s up to me.”

2012: Ángel Pagán, San Francisco Giants

Pagán stole a base in the eighth inning of the Giants’ 2-0 victory over the Detroit Tigers in Game 2 of the World Series at AT&T Park. Not only did Pagan win America free tacos, but he also helped serve them at a Taco Bell location. The Giants defeated the Tigers in the World Series.

2008: Jason Bartlett, Tampa Bay Rays

Bartlett stole second base in the bottom of the fifth inning in the Rays’ 3–2 loss to the Phillies in Game 1 of the World Series. The Rays lost the World Series to the Phillies 4-1.

2007: Jacoby Ellsbury, Boston Red Sox

The Red Sox outfielder was the first “Taco Hero” with a steal of second base in Game 2 of the 2007 World Series against the Colorado Rockies. Boston won the game 2-1 and won the Fall Classic.