Taylor Mathis is back in the news.

In August, Audacy host Lucy Burdge went after Mathis for Mathis’ DraftKings-sponsored “walking bets” videos, which Burdge called “outright theft from me” based on her history of doing them. Now Mathis is accused of manipulating the $TAYLOR cryptocurrency that was created around her.

Amid the backlash over that, she has locked her X account and removed references to DraftKings from her bio there.

What exactly happened here? Well, Andrew O’Malley has a handy overview at VegasSlotsOnline. According to that piece, fans of Mathis created the $TAYLOR token based on her likeness, and she agreed to promote it in exchange for 20 million tokens, two percent of the total supply. She started promoting it last week on her

On Sunday, according to O’Malley’s piece, Mathis responded to accusations that she was “pumping and dumping” the coin (generally promoting it and then selling her own stake, which is a form of securities fraud) with “I know what is pumping and dumping.” is and that literally cannot happen”:

But the coin’s value fell rapidly after Saturday, as shown in this tracking chart from Coinstats, putting its current market cap at just over $200,000.

Things then seem to have gotten particularly weird, as O’Malley writes:

Reports suggest that Scottsdale-based Mathis dumped her entire holdings into the mint for 95 SOL ($16,350). This caused another price drop, with the market cap falling below $150,000.

There was another twist in the story. Despite Taylor posting on

These reported moves would give Mathis 1.5 times her initial stake and a profit of more than $7,000. And there are many people who wondered if she was illegally manipulating the market, with some of them tagging DraftKings. And Mathis has locked her account and removed the DraftKings references from it. Here are some of those X-posts discussing this:

So it seems $TAYLOR was rough by Taylor Mathis herself, @TMathSports

She dumped 95 SOL in one clip, making the project almost null and void

Then she tells me in my DMs that she was pushed into it, she never said that before we had our big space on Sunday night.

Here are some… https://t.co/Ckmq7DcBrN pic.twitter.com/gi1MVQyoEF

— DLuxx (@DLoz) October 24, 2024

The Taylor Mathis situation with $TAYLOR has become very messy.

For a brief background, Taylor Mathis is a sports betting creator and analyst for DraftKings, widely known in sports for her “Walking Bets” videos.

Here Her Story Meets Crypto (and Goes South)

TLDR:… pic.twitter.com/JRfL7cBBKt

— TylerD 🧙‍♂️ (@Tyler_Did_It) October 24, 2024

It is unclear what consequences this may have for Mathis. Awful Annuncing reached out to DraftKings for comment but did not hear back at time of publication; we will update this post if that changes.

For the time being, Mathis’ X account will remain private. And that will certainly impact her ability to create her usual gambling content. And while this is in some ways even crazier than the “pending betting” controversy, there are far more government regulations on market actions and insider information than there are on making similar gambling videos. So this could be a big problem for Mathis.

Update: DraftKings declined to comment.

Update 2: Mathis unlocked her X account and addressed the situation late Friday.

I honestly have never been in such a dark place in my life, I honestly want to kill myself. I didn’t make any money from this and all the false information out there is disgusting. I don’t know how people do this to people.

— Taylor Mathis (@TMathSports) October 25, 2024

I never made it, people did it without my permission, I didn’t know

— Taylor Mathis (@TMathSports) October 25, 2024

I even reluctantly played along because they hacked into my iCloud and threatened me and my family with posting our home addresses, sending gun videos, etc. if I didn’t do anything

— Taylor Mathis (@TMathSports) October 25, 2024

She also released a video about it:

❤️ pic.twitter.com/ZToydgj0HN

— Taylor Mathis (@TMathSports) October 26, 2024

(VegasSlotsOnline)