Photo illustration: the strategist; Photo: retailer

I used to associate Black Friday with waiting in line at Best Buy for deals on expensive items. But these days, sales start much earlier and last much longer, for just about any product you can think of. This year is no exception, especially in the technology category: there’s a wide variety of gear on sale, from Apple AirPods Pro 2 at an all-time low price to my favorite fitness tracker at almost 40 percent off.

I’ve been writing gift guides and covering holiday sales for more than six years, so I know a lot when I see one. Below are my current favorite Black Friday deals on vacuum cleaners, headphones, video games, and other tech products, many of which we’ve covered before. I’ve organized everything by brand or retailer, and I’ll continue to update this article throughout Black Friday, so bookmark this page and check back often. And head to our main Black Friday sales hub for the best deals we’ve seen across all categories, from toys to beauty products.

These three deals are especially notable: Dyson’s Digital Slim is one of our favorite vacuums, and we rarely see it for more than half off. The Apple AirPods 2 Pro are currently available at an unprecedentedly low price. And the Fitibit Charge 6 is my favorite fitness tracker, and it’s almost 40 percent cheaper.

Most of the early Black Friday deals I found are available on Amazon, but highlights include the latest version of the Kindle Paperwhite e-reader, the Ember Mug 2 (which keeps your coffee warm without constantly heating it up). warm up), and the Strategist-favorite Loftie alarm clock.

The best part about shopping for deals on Apple products is finding discounts on the latest versions of each product. I’ve found a few so far, including the latest MacBook Air, the AirPods Pro 2 at an all-time low price, and the Apple Watch Series 10.

Bookman may not be a household name yet, but he should be. The Stockholm-based company mainly makes bicycle lights and portable lighting (the bike lights make a great gift for cyclists) and is offering discounts of up to 45 percent as part of its Black Friday sale.

Dyson’s stick vacuums and hair tools always come with a high price tag, but the quality is hard to beat. In our cordless vacuum cleaner guide, we’ve included several Dyson models that are on sale right now. The brand’s Airwrap has long been the gold standard for hair straighteners — and now it’s $100 off.

When someone asks me which fitness tracker they should buy (if they don’t already have an Apple Watch), I recommend a Fitbit: it tracks the most basic health and fitness metrics, there are no overly complicated bells and whistles, and it is easy to set up. Start with the Inspire 3 and if you want more features, work your way up to the Charge 6 and Versa 4 respectively. All three models are now at least 30 percent off for Black Friday.

Nintendo has some seriously good Black Friday deals on these three popular games. If your niece or nephew doesn’t have them yet, they do now the time to gift one (or all three) – just make sure they have a Nintendo Switch.

I’ve found some great deals on Sonos audio gear, including the Soundbar (one of our favorite home theater components), the Era 100, and the Ace – the brand’s first headphones.

The Strategist is designed to provide helpful, expert recommendations on things to buy across the vast ecommerce landscape. Each product is independently selected by our team of editors, which you can read about here. We update links where possible, but note that offers may expire and all prices are subject to change.