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Travis Scott’s mixtape has a 4,600% increase in sales
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Travis Scott’s mixtape has a 4,600% increase in sales

Travis Scott is back at the top of the Billboard 200 this week with his decade-old mixtape Days before Rodeo skyrockets more than 100 spots to become No. 1 for the first time on the list of the country’s most consumed albums. The set is rising thanks to a shipment of many thousands of copies of the title, which has just gone into the world.

Days before Rodeo It sold 150,000 copies in America in the last tracking frame. That’s up 4,608% from the previous week, when just under 3,200 copies were sold, according to figures shared by Luminate.

What caused such a huge increase in pure purchases of Days before Rodeo? The mixtape was released for sale on vinyl and within a few days more than 100,000 fans purchased it. All of these sales will count towards this week’s charts, as the vinyl edition recently shipped to those who clicked ‘buy’ online.

Billboard counts sales of albums and songs when they are delivered to fans, or at least mailed to them. Sometimes consumers purchase a title – perhaps in a physical format, which can take weeks or even months – and don’t see their efforts count toward the artist’s performance on the charts until the CDs or vinyl copies are actually on their way. to them.

Days before Rodeo easily conquers the vinyl albums that fit into this frame. The title debuts on the list of the best-selling vinyl-only projects in the country, returning Scott to the top for the second time in his career.

On the Billboard 200, Days before Rodeo marks Scott’s fourth champion. The set moved 156,000 equivalent units last week. That number is up just under 1,300% from the previous frame, when it fell down the list. Only 6,000 of those copies aren’t actual sales, as fans of the Grammy-nominated star are still streaming the project and purchasing individual songs from the tracklist.

Days before Rodeo debuted at No. 2 on the Billboard 200 nearly a month ago. Scott lost to another No. 1 by just 1,000 units, matching Sabrina Carpenter’s Short and sweet managed to win the week. That pop album ruled for three frames, and now it’s stepping aside to give the competition a moment in the spotlight.