(Reuters) – Donald Trump’s social media company is in advanced talks to acquire crypto trading firm Bakkt, the Financial Times reported on Monday, citing two people with knowledge of the talks.

Trump Media and Technology Group, which operates Truth Social, is close to a full acquisition of Bakkt, the report said.

Shares of Bakkt, backed by NYSE owner Intercontinental Exchange, rose nearly 66% in late afternoon trading before being halted due to volatility.

Trump Media, Bakkt and Intercontinental Exchange did not immediately respond to Reuters requests for comment.

A deal would help consolidate Trump’s commitment to an industry he championed in the run-up to the US presidential election.

The president-elect has also launched a new crypto venture, World Liberty Financial.

(Reporting by Niket Nishant and Zaheer Kachwala in Bengaluru; Editing by Shilpi Majumdar)