Total revenue should rise about 3% this year, down from its previous forecast of as much as 5%, the company said in a statement Thursday. Same-store sales, a benchmark for tracking stores open at least 15 months, rose 0.2% in the third quarter. Analysts called for much faster growth.

Wendy’s has tried to boost growth by boosting its breakfast and late-night businesses, including promotions and more advertising, while gaining more users for its digital app. The company has also launched humorous marketing campaigns, including the McBroken website, which shows where McDonald’s Corp. ice cream machines are located. not work and directs customers to the nearest Wendy’s.

Customer numbers fell in the quarter, Wendy’s said, highlighting that the burger chain must do more to entice diners saddled with high inflation. Earnings per share remained approximately in line, while revenue exceeded expectations.