A bizarre new advert for car brand Jaguar is being widely derided as ‘woke’ and ‘outdated’ by social media users.

The venerable British brand, now owned by Indian multinational Tata Group as part of Jaguar Land Rover Automotive, shared the 30-second clip on social media on Tuesday with the caption: “Don’t copy anything.”

What’s especially missing from the ad – which also features bold slogans such as ‘make exuberant’, ‘live vibrantly’ and ‘remove the ordinary’ – is a real Jaguar.

Instead, it opts for something that looks more like a fashion show in Paris, with a group of mixed-race and ambiguous-gender catwalk models in bright colors parading and posing on abstract sets.

The clip has been viewed more than 6.6 million times on X, sparking reactions from many viewers.

“Do you sell cars?” This is what Tesla CEO Elon Musk writes.

“Bold. Will it sell cars?” asked another user.

“Um, where are the cars in this ad? Is this for fashion?” said a third.

Jaguar’s X account replied: “Consider this a statement of intent.”

In response to a similar post, Jaguar wrote: “The story unfolds. Stay tuned.”

“What the hell is this,” said another X user.

“The future,” Jaguar replied.

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Another added: “You don’t have to do this humiliation ritual anymore, you can just post a short video of a nice car and call it good.”

Conservative filmmaker Robby Starbuck said, “Fire your marketing team and drop the woke stuff. This made me want to sell my Jaguar, even though I don’t even own a Jaguar.”

Influencer Collin Rugg wrote: “Oof. We have already turned the page.”

Psychology professor Geoffrey Miller said, “People won’t buy your car based on flashy, outdated, woke virtue signaling. They’ll buy it if it’s better than a Tesla. It’s not that.”

Republican state Rep. Nick Freitas of Virginia joked, “Well… we know where the Bud Light advertising team went.”