The Black Friday deals are in full swing, with everything from robot vacuum cleaners to Nintendo Switch games on the docket. For Apple fans, however, it’s the Apple Watch deals that are turning heads, especially on the Series 10, Series 9 and the now super-cheap Apple Watch SE 2.

I’ve been reviewing Apple Watches for years in my capacity as TechRadar’s Senior Fitness and Wearables Editor, and my personal choice (especially for people buying their first Apple Watch this year) is the Apple Watch SE 2, which we call “the best for most people.” people” in our guide to the best Apple Watches.

Right now, the SE2 is down to $149 at Amazon in the US, an all-time low and my pick of the best deals. It’s selling fast, though: there are plenty of excellent discounts on offer, including the second-best deal of $169, also at Amazon.

We track deals on a ton of smartwatches from Google, Apple, Fitbit, Samsung, Garmin, Xiaomi, Nothing and many more, but Apple consistently proves to be the most popular. View the full offers below:

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Today’s best Black Friday smartwatch deals in the US

Last year’s Apple Watch SE 2 and Apple Watch Series 9 were watches I expected big discounts on, but the big curve this year is the Series 10. With a bigger, brighter and more “eye-friendly” screen than any Apple Watch before previously it was also lighter and thinner compared to previous generations.

It is indeed very surprising to see significant discounts on it so early in its life cycle, as that has not happened in recent years. The same goes for the black Apple Watch Ultra 2, which is currently listed as our best smartwatch on the market.

More of today’s Black Friday sales in the US

• Amazon: TVs, smart home and air fryers from $12.99
• Apple: AirPods, iPads, MacBooks starting at $89.99
• Best Buy: $1000 off 4K TVs, laptops and headphones
• Cheap TVs: smart TVs at Best Buy starting at $69.99
• Christmas trees: top rated trees starting at $54.99
• Del: best-selling Inspiron and XPS laptops starting at $279.99
• Dream cloud: mattress deals starting at $349 + free shipping
• Holiday: decor, lights, Christmas trees and pajamas starting at $10.99
• Home depot: 40% discount on tools, appliances and furniture
• Lowe’s: holiday decor, appliances and tools from $17.31
• Nectar: up to 50% discount on all mattresses
• Noordstrom: 46% discount on boots, jackets, jeans and jewelry
• Samsung: $1,500+ off TVs, phones, watches and appliances
• Goal: save on furniture, technology and clothing
• Walmart: cheap TVs, robot vacuum cleaners, furniture and appliances