What is Black Friday?

Black Friday is the day after Thanksgiving in the United States and traditionally marks the start of the holiday shopping season. The term ‘Black Friday’ originated in the 1960s and refers to the point in the year when retailers begin to make profits, moving from ‘in the red’ (indicating losses) to ‘in the black’ (indicating profits indicates). Retailers are offering significant discounts and promotions, attracting millions of consumers looking for the best deals.

Are online Black Friday deals better than in-store offers?

Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Moreover, online shopping allows you to avoid the crowds and shop from the comfort of your home. Trust us, we recommend you don’t storm the local Macy’s and instead find the best deals with us.

How can I best prepare for Black Friday sales?

To prepare for Black Friday, start by making a shopping list of the items you want and compare prices beforehand to get the best deals. Be sure to bookmark your favorite sellers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.