Well, well, well, it seems like Blake Lively is planning something. And if internet detectives are to be believed, that ‘something’ is a new beauty brand.

The rumor mill went into overdrive when a fan noted that the It ends with us star followed an Instagram account called Blake Brown Beauty. What’s the catch? The only person following the brand is Miss Lively herself.

To add fuel to the fire, the only photo the brand has posted is of the back of a woman’s head. This particular head looks an awful lot like the 36-year-old’s golden locks, and fans are convinced she’s up to something.

Fans in the comments interpreted these signs as a sign that Blake was going to launch a beauty brand, hoping the brand would feature products that would help people get hair like hers.

“WHAT IS HAPPENING *screams*,” one fan wrote.

“WE NEED TO REPRODUCE YOUR INCREDIBLE HAIR 👏 Thank you for this!” commented another.

In response, the Blake Brown Beauty account posted a comment with the shh emoji 🤫 — Simple, elegant, mysterious.

It wouldn’t be the first time Lady Deadpool has dipped her toe into the business world. In June 2023, Blake launched her own line of alcoholic mixes and non-alcoholic sodas, Betty Booze and Betty Buzz, respectively.

If you’re still not convinced, hear this: Blake has a connection to the Brown surname. In a press release for her beverage line, Blake explained why she chose the name Betty. However, she may have inadvertently revealed her connection to the Brown name.

“My father’s name was Ernest Brown Jr., but he was known as Ernie Lively,” she wrote in a press release, per PEOPLE.

“He gave up his last name when he married my mother and any success that he, or I, have had, has been in a name that wasn’t his. So when I worked hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mother’s name and his sister’s name.”

Gossip guru Deuxmoi also gave his opinion on the possibility of Blake’s beauty brand last month. When asked by Harper’s Bazaar US When beauty gossip swirled in the celebrity world last month, Dexumoi responded with some little-known gossip about Blake.

“During quarantine she was going to start a hair product line. I wonder if that’s still in the works or if it just hasn’t launched yet,” she said.

And when the rumors went into overdrive this morning, Deuxmoi took to her conservatives to say, “I told you so!” Rightly so, Queen, I would too.

Blake himself hasn’t said anything public yet. But I personally am pretty convinced that we will see an announcement from Blake or Blake Brown Beauty soon.

Make way Rare Beauty, Rhode Skin and Fenty, we have another celeb line joining the beauty ranks. Well, probably.