SALT LAKE CITY — With the Utah Hockey Club’s inaugural season underway, fans are eager to get their hands on team merchandise.

The Delta Center is gearing up to meet that demand and fans have plenty of choices.

Preparations are in full swing within the Delta Center as the Utah Jazz Team Store undergoes a significant expansion.

“Our main location is expanding by over 2,000 square feet this season. They are currently in the middle of construction,” said Parker Bushnell, director of purchasing and analytics for the team store.

In addition to the extensive Jazz Shop, a hockey-exclusive shop has been set up on the fifth floor.

“It will be a hockey store all season long,” Bushnell said.

Bushnell and his team are excited about the launch.

“For us it is a unique experience to be in a situation like this,” he said.

The store is stocked with a variety of items, from hats and shirts to lanyards and even stuffed animals.

“We’re going to learn a lot at the beginning of the year,” Bushnell explained. “We have to make sure we hear our fans.”

Fans, especially those who have shown their support from the very beginning, will want to commemorate this historic first season.

Bushnell understands the importance of these souvenirs.

“You can’t take tickets home, they’re all digital,” he said. “You put the food straight into your stomach. So the merchandise is a big part of the memories, the moments that we’re all going to share together.”

One key piece of merchandise that is already receiving rave reviews is the Utah Hockey Club’s signature blue color.

“The color response has already been extremely positive,” Bushnell said. “The draft party was the first time we had the blue one, and it was a hit.”

However, one item that fans are eagerly awaiting: the team shirt, is not immediately available.

“The jersey situation is a little bit challenging because we are a team that was founded much later than everyone else,” Bushnell noted.

But don’t worry: the store offers alternative clothing, including player T-shirts.

“We have quite a few different player options. We should get close to six or seven players throughout the season,” Bushnell said, noting that player popularity will influence the roster.

If the jerseys aren’t your style for those who still long for a jersey-like look and feel, the team has a solution.

“We have what we call a skate lace hoodie… with the jersey markings and more of a traditional hockey look with the skate lace,” Bushnell said. “It will meet that need just enough until the jerseys arrive.”

Bushnell and his team are committed to ensuring fans have plenty of unique merchandise to choose from all season long.

“It’s such a great opportunity for people to buy items that are unique to a year and that have that stamp of ‘I was there,’” he said.

As the season progresses, new merchandise will flow in.

“Our range will continue to improve,” Bushnell promised. “We can say that we will receive new products weekly, perhaps even daily, for most of the season.”

For those wondering when they’ll finally be able to get their hands on a jersey — known in hockey as a “jersey” — the wait will soon be over.

The timeline has been moved up and the jerseys are expected to be available in November. So, who will you represent this season?

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