While ESPN has technically had a toe in the streaming game for years via ESPN+, the sports channel is preparing to launch a streaming service that will be a more complete overview of its offerings. This new streaming service will be called ESPN Flagship and will include ESPN’s entire linear TV offering, as well as the content and sporting events available through ESPN+. What we don’t know yet, however, is how much this new streaming service will cost.

According to reports in VarietyESPN Flagship is expected to integrate closely with ESPN’s Fantasy Sports app and offer betting options within the app, along with merchandise, other forms of commerce and an AI tool that creates a personalized homepage focused on your specific sports interests. In theory, the app also knows what your favorite teams are, and will serve you content accordingly.

Currently, ESPN+ costs $11.99/month. as a standalone product and includes access to UFC Fight Nights and pay-per-view events, MLB, NHL, PGA Tour, Grand Slam tennis, college sports from 20 conferences and football matches from LaLiga, FA Cup, Bundesliga, Major League Soccer and more . The streaming service doesn’t cover many of the major sporting events that until now have only been available with a cable subscription, but ESPN Flagship is going to change that, meaning if you subscribe directly to Flagship, you won’t need a cable subscription. to watch Monday Night Football, First Take or any of the other big shows on the network. Given the level of supply it will provide, price will be a key question going forward. Be that as it may, however, it seems likely that these programs will also be ad-supported.