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JoJo Siwa calls herself an ‘attention whore’
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JoJo Siwa calls herself an ‘attention whore’

Yes, JoJo Siwa knows that a lot of people make fun of her, and she’s okay with that.

In a new cover story for DamegunnSiwa spoke at length about her relationship with fame, revealing that as long as people are talking about her, she feels like she’s done her job. “I’m an attention whore,” she said. “My favorite thing to do on this earth is to entertain people and make them laugh, whether they’re laughing with me or at me. Obviously no one likes to be hated, but I like to entertain, and that’s how people get entertained.”

Siwa elaborated on her point, adding that she felt that “all attention is attention,” and she shared an anecdote about correcting her management team on their stated goals for her career. “I just signed a new management team and they’re amazing, amazing people,” she said. “They were like, ‘Okay, we need to get people to rally around you and really like you.’ And I was like, ‘Oh no, that’s not the point.'”

The “Guilty Pleasure” singer said her relationship with the spotlight stems in part from her admiration for YouTubers Jake and Logan Paul. “I used to get so much of my social media marketing and inspiration from them,” she said. “Their views, their numbers, their marketing — they were geniuses. They’re still geniuses … I just wanted to be them. And so I was like, ‘How can I do that, but in my world?’”

Siwa captured fans’ attention with her cover photo for the magazine, in which she wore an embellished corset in the shape of a male torso, along with a rhinestone-encrusted codpiece. Rising hip-hop star GloRilla even shared her thoughts on the photo, simply writing on X, “Ok moose knuckle.”

The story comes after a year of headline-making antics for Siwa. Following the release of her “bad girl” single “Karma” in April, fans were shocked by the artist’s Kiss-inspired music video look, as well as her ripping dance moves. When she shared Billboard In a video interview she said she wanted to create a new genre called “gay pop”, she was heavily criticized by fellow queer artists and critics.

But according to Siwa, her plan worked. “Karma is still an earworm. It’s crazy that it’s still relevant five months later,” she said in her interview. “And that’s the whole point.”