One of the most popular signs of the holidays in New York City is no more.

Saks will not have a typical light show on the building’s Fifth Avenue facade this holiday season, the company confirmed to NBC New York on Monday.

“We have been thinking about changing our approach for some time. We will not be doing a light show this year as we have changed our approach to the holiday windows,” a Saks Fifth Avenue spokesperson told NBC New York.

New Yorkers walking down Fifth Avenue this month may have noticed that there are no signs of preparations for a light show at the front of the building.

Saks will still have new looks for its iconic storefronts starting in November. The company said it will “celebrate the season by honoring the architectural significance of this iconic building, elegantly lighting the facade and framing the Christmas windows, while highlighting the fashion for which Saks Fifth Avenue is known.”

Saks said shoppers will see the lighted building and hear “magical jingles” during the holidays. But a spokesperson for Saks confirmed that the traditional light show that New Yorkers are familiar with will not take place in 2024.

This season marks the 100th anniversary of the opening of the Saks Fifth Avenue flagship in New York.

Last year’s holiday light show and window displays were a collaboration between Saks and Dior. Actress Jennifer Lawrence was present at the premiere of the light show last year, including fireworks.

More information about this year’s showcase will be available later this month.