Audience peaked at 33 million viewers in second quarter

Under Peacock’s leadership, Ravens-Chiefs 2^nd-Most NBC NFL games ever simulcast – better than three previous NBC Super Bowls (and only worse than Super Bowl LVI)

TONIGHT at 8pm ET Exclusively on Peacock: Jordan Love and Green Bay Packers take on Jalen Hurts and Philadelphia Eagles in first-ever NFL game in Brazil; coverage begins at 7 p.m. ET

Playoff rematch in season debut of Sunday evening football: Matthew Stafford and Los Angeles Rams visit Jared Goff and Detroit Lions this Sunday on NBC, Peacock and Universo; Coverage begins with Football night in America at 7:00 PM ET, followed by SNF at 8:20pm ET

STAMFORD, Conn. – September 6, 2024 – The electricity in the air leading up to last night’s NFL opener (lightning delayed kickoff until 8:45 p.m. ET) continued until the final play of the game, when the Kansas City Chiefs pulled out a thrilling 27-20 victory over the Baltimore Ravens in the most watched NFL Kickoff game ever.

A replay of last season’s AFC Championship Game, headlined by star quarterbacks Patrick Mahomes And Lamar JacksonRavens-Chiefs averaged an NFL Kickoff Game record for Total Audience Delivery (TAD) of 28.9 million viewers on NBC and Peacockbased on live plus same-day adjusted fast-paced national games from Nielsen and digital data from Adobe Analytics. Ravens-Chiefs topped viewership for last year’s NFL Kickoff Game opener by 5% (27.5 million for Lions-Chiefs).

NBC Sports’ broadcasts peaked at 33 million viewers in the second quarter (between 9:30 and 9:45 p.m. ET).

The average viewers per minute (AMA) for last night’s livestream across Peacock, NBC Sports Digital platforms and NFL Digital platforms was 4.6 million viewers – the 2^nd most simultaneously streamed NBC NFL game ever, better than three NBC Super Bowls (only after Super Bowl LVI in 2022) – and a 65% increase over last year’s NFL Kickoff Game (2.8 million).

Last night’s game (8:45-11:55 p.m. ET) drew a national TV household rating of 12.6/37. 37 share is NBC’s largest for a regular season game since the debut of the SNF package in 2006.

TOP METERED MARKETS FOR RAVENS CHIEFS (based on 44 available markets):

Using Nielsen’s new Big Data + Panel methodology, Ravens Chiefs would be the only NFL Kickoff game with an estimated TAD of over 30 million viewers. Under the new methodology, the Nielsen average audience rating is expected to increase from 24.3 million viewers to 25.7 million viewers. Adding in the 4.6 million streaming viewers, the TAD is 30.3 million viewers.

NBCUniversal is home to a unprecedented three primetime NFL games on Kickoff Weekendtonight continued as Peacock presents exclusively the NFL’s first-ever regular season game in Brazil as Jordan Love and the Green Bay Packers face Jalen hurts and the Philadelphia Eagles from the Corinthians Arena in São Paulo. Peacock’s exclusive national coverage begins at 7:00 p.m. ET with a special edition of FNIAkicking off at 8:15pm ET.

Sunday evening football — America’s #1 primetime television show for an unprecedented 13 consecutive years — debuts this Sunday, September 8, with an NFL Wild Card rematch in 2023 as Jared Goff and the Detroit Lions host Matthew Stafford and the Los Angeles Rams at Ford Field in Detroit, Michigan. The coverage begins with Football night in America – the most-watched studio show in sports – at 7:00 p.m. ET, prior to kickoff at 8:20 p.m. ET on NBC, Peacock and Universo.

Peacock Sunday Night Football Finale follows everything SNF matches, with analysis of every Sunday match, along with highlights and interviews.

–SUNDAY NIGHT FOOTBALL–