Two weeks after James Madison narrowly defeated Gardner-Webb 13-6 in a low-scoring home game, the Dukes (3-0, 0-0 Sun Belt) recorded a 70-50 victory over UNC football’s most successful active head coach and his 16th team on Saturday afternoon at Kenan Stadium.

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JMU’s 53-21 halftime score was the most points the Tar Heels have allowed in a half in program history. And the Dukes’ 70 points tied the most by any UNC football opponent.

Here’s what UNC’s Mack Brown said in his opening statement to the media following the devastating loss that his Tar Heels (3-1, 0-0 ACC) won’t soon forget:

“Embarrassing day. Shocking day. You shouldn’t be in North Carolina losing to a Group of Five team, period. There are no excuses.

“Our defense, which has been outstanding all spring, all preseason, and the first three games, looked terrible today. We had communication issues. We had missed tackles. We had guys wide open for touchdowns.

“Our special teams, which was better than the three teams we played the first three games, had one onside kick that hit us in the chest and scored, and they had a blocked punt that scored.

“Jacolby (Criswell) played really, really well, I thought. He even had an interception for a touchdown right before halftime, and Conner (Harrell) came in on one play and dropped the ball, and it turned into a touchdown.

“So, it can only come down to one person, and that’s me. I hired everybody on this staff. I hired everybody that works in this building. And I signed every player on this team. So, I mean, the people that want to blame me should do that — because I’m 100 percent at fault.

“I missed it. We had a great week of practice. I thought we were going to win the game. And then we had a failure on the first play of the game with a quarterback running 50 yards, someone not getting the quarterback. Then we had a fumble on the first drive. I mean, it was just a bad start to the day.

“I really thought we would turn it around at half-time and still win the game, because we could have. And we passed the ball around well enough at times in the second half to win the game. But we still couldn’t stop them and we had to score every time we had the ball to have a chance of winning the game.

“So, congratulations to JMU. I should have said that. I think Bob (Chesney) is a really good coach, and they did a great job coaching today. And they did a better job than I did. And that’s it.

“I felt bad for our fans and our students that came, that they had to see something like that. And again, there’s only one place to put it, and that’s 100 percent my responsibility. I have broad shoulders.

“And I’m embarrassed for our entire program that we’re putting a product like this on the field. I feel really bad about that.”

UNC football hopes for a comeback when the Tar Heels travel to Durham to take on Duke (4-0, 0-0 ACC) at 4 p.m. ET on Saturday (ESPN2).

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