close
close

first Drop

Com TW NOw News 2024

Why the F1 Grand Prix of Las Vegas will be ‘bigger and better’ than last year
news

Why the F1 Grand Prix of Las Vegas will be ‘bigger and better’ than last year

The Formula 1 circus lands on the Vegas Strip this weekend for the second annual Las Vegas Grand Prix.

Last year’s race was plagued by residents and businesses complaining about traffic, city obstacles and a race track that damaged Carlos Sainz’s Ferrari when a manhole came loose, requiring a very expensive repair. Nevertheless, the actual race was quite exciting, and screaming F1 race cars created the look and feel that Las Vegas and F1 owner Liberty Media were hoping to create.

With a more closely contested championship among drivers and teams at the top this year, expectations are growing.

Liberty Media’s (FWONK) bet on the US, and in particular Vegas, where Liberty has spent as much as $600 million developing a 10-year racing deal, appears to be paying off.

FILE - McLaren driver Oscar Piastri of Australia drives during the final practice session for the Formula 1 Grand Prix of Las Vegas, Friday, November 17, 2023, in Las Vegas. (AP Photo/John Locher, File)
FILE – McLaren driver Oscar Piastri of Australia drives during the final practice session for the Formula 1 Grand Prix of Las Vegas, Friday, November 17, 2023, in Las Vegas. (AP Photo/John Locher, File) · ASSOCIATED PRESS

Although experts predict that this year’s race will generate slightly less than the $500 million in revenue for Formula 1 and the $1.5 billion in economic impact in Las Vegas from last year’s race, the competition and the festivities that will weeks continue to be a blessing for everyone. the people involved.

The roughly 300,000 visitors expected for the race will spend nearly four times as much as regular Vegas visitors, the city said.

And that is good for F1, the city and of course the teams that actually race.

LAS VEGAS, NEVADA - NOVEMBER 21: Kevin Magnussen of Denmark driving the (20) Haas F1 VF-24 Ferrari on track during practice ahead of the F1 Grand Prix of Las Vegas at the Las Vegas Strip Circuit on November 21, 2024 in Las Vegas, Nevada. (Photo by Mark Thompson/Getty Images)
LAS VEGAS, NEVADA – NOVEMBER 21: Kevin Magnussen of Denmark driving the (20) Haas F1 VF-24 Ferrari on track during practice ahead of the F1 Grand Prix of Las Vegas at the Las Vegas Strip Circuit on November 21, 2024 in Las Vegas, Nevada. (Photo by Mark Thompson/Getty Images) · Mark Thompson via Getty Images

“It will be bigger and better than last year,” Williams F1 team principal James Vowles told Yahoo Finance.

“There were some teething problems; that’s pretty normal when you try to summarize the size of Formula 1, and you have to say that the three American races, but especially Las Vegas, is just this jewel in the crown of what we have on the other side of the world . the entire calendar, and a championship could be decided this weekend. So it’s… kind of an excitement that brings it all together,” Vowles added.

BWT Alpine F1 team principal Oliver Oakes believes Liberty Media is the main driver behind the recent success of F1 in Vegas and the sport in general in the US, which really came to the fore during the pandemic and following the release of the Netflix F1 series ‘Drive to Survive’.

“(Liberty Media has) done a great job of making the sport accessible to everyone. I think everyone’s talking about ‘Drive to Survive’ and the effect that’s had, but actually I think it’s much… broader than that,” Oakes told Yahoo Finance. “You can now see that every event in F1 is a three or four day weekend, whether it’s sprint races or concerts at events, it’s fantastic. And they are the ones who have driven this growth.”