Ashton Jeanty has become a household name during the 2024 college football season.

Boise State’s junior running back leads the nation in numerous statistics, including carries (256), rushing yards (1,893) and rushing touchdowns (26).

Heisman Trophy candidate Jeanty broke Boise State’s single-season rushing record against San Jose State last week and is still within reach of Barry Sanders’ FBS records of 2,628 yards and 37 touchdowns.

Jeanty’s success on the field has also increased his NIL value.

In On3’s latest update, Jeanty ranks 15th nationally in NIL value of $1.4 million. He is the only Group 5 player in the On3 top 100 for NIL rating and the only one to return to the top 30.

The top 15 NIL earners include 11 quarterbacks, two wide receivers, Colorado two-way standout Travis Hunter and Jeanty. Hunter and Jeanty are the two favorites to win the Heisman Trophy.

In July, On3 listed Jeanty’s NIL value at $560,000. Other Mountain West players included Colorado State wide receiver Tory Horton ($398,000) and Boise State linebacker Andrew Simpson ($314,000).

Last season, Jeanty reportedly turned down a seven-figure NIL deal to stay at Boise State.

“I told those (schools), ‘You overlooked me three years ago. Now you want me?’” Jeanty told USAToday. “It made me realize that I always made the right decision coming here.”

Jeanty, whose NIL deals include Campus Ink NIL Store and Hal Davis Jewelers, is widely expected to be the top running back picked in the 2025 NFL Draft.

Here you will find On3’s current top 20 national players in NIL value.

1. Shedeur Sanders, quarterback, Colorado ($6.2 million)

2. Travis Hunter, wide receiver/cornerback, Colorado ($3.4 million)

3. Arch Manning, quarterback, Texas ($3.1 million)

4. Jalen Milroe, quarterback, Alabama ($2.3 million)

5. Cam Ward, quarterback, Miami ($2.1 million)

6. Jaxson Dart, quarterback, Ole Miss ($2 million)

7. Dillon Gabriel, quarterback, Oregon ($1.9 million)

8. Quinn Ewers, quarterback, Texas ($1.8 million)

9. Ryan Williams, wide receiver, Alabama ($1.7 million)

10. Carson Beck, quarterback, Georgia ($1.6 million)

11. Will Howard, quarterback, Ohio State ($1.6 million)

12. Nico Iamaleava, quarterback, Tennessee ($1.6 million)

13. Jeremiah Smith, wide receiver, Ohio State ($1.5 million)

14. Drew Allar, quarterback, Penn State ($1.5 million)

15. Ashton Jeanty, running back, Boise State ($1.4 million)

16. Cade Klubnik, quarterback, Clemson ($1.4 million)

17. Dylan Raiola, quarterback, Nebraska ($1.3 million)

18. Kurtis Rourke, quarterback, Indiana ($1.3 million)

19. Garrett Nussmeier, quarterback, LSU ($1.3 million)

20. Dylan Stewart, edge rusher, South Carolina ($1.1 million)

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