The Cleveland Guardians defeated the New York Yankees 7-5 on Thursday evening. David Fry hit a walk-off home run to win the game in the 10th inning in front of the home crowd. But anyone watching the game on Hulu Live didn’t see that, as the service crashed during the previous half-inning around 9:00 PM ET.

It was incredibly unfortunate timing for the streaming service which had an entire ad campaign centered around the fact that they had live sports. While they may have live sports, no one could watch them during the ALCS and NLCS, not to mention there was college football and it’s the first week of the NHL season.

Oh, and the price of all Hulu + Live TV subscriptions went up by $6 on Thursday.

Fans, including the author of this article, were not happy.

In one home, old and new technology came together so a couple could listen to the end of the Guardians-Yankees game on the radio through their refrigerator.

Hulu started coming back about 50 minutes later during the top of the 5th inning of Game 4 between the New York Mets and Los Angeles Dodgers.